Social media isn’t inherently bad for you. It becomes a problem when you can’t stop. Social media sites are designed to trigger addictive tendencies. The visual and sound stimuli, like the thumbs up on a post or the ding of a notification, trigger the pathway in the brain associated with pleasure and reward.
The pleasure you experience from getting a “like” or “comment” triggers dopamine release in the brain. Dopamine is a feel-good brain chemical. It has an evolutionary benefit, encouraging you to engage in positive activities like exercise and social interaction.
Drugs hijack this pathway, but social media can do it too. Over time, you find you want the pleasure of a post recognition more frequently. In between, when you’re off the phone or not getting any likes, you begin to crave it.
This is a simplified explanation of addiction. You don’t have to become addicted to social media. And, you don’t have to be addicted to experience many of its negative mental health consequences.
The more you let yourself get hooked, the more likely it is that online activities will harm your mental health. Armed with this information, you can make positive changes to limit social media use and protect your mental health.