Last year, Target released a sweatshirt emblazoned with the words “OCD: Obsessive Christmas Disorder.” As online debates raged about whether or not the sweatshirt was offensive, one thing was clear: obsessive-compulsive disorder (OCD) has made its way into our everyday vernacular in a way previously unimaginable. From meme-filled Buzzfeed articles like “19 Things That Will Drive Your OCD Self Insane” to Obsessive Compulsive Cosmetics, a high-end makeup brand, OCD has permeated popular culture and our collective consciousness.
“When people have this common usage or knowledge of a term; it creates what we call a ‘cultural script,’” says Yulia Chentsova-Dutton , a cultural psychologist and professor at Georgetown University. In this script, OCD is not a deeply distressing mental illness, but a set of personal habits and quirks that may range from mildly annoying to endearing. Rather than a pathology, OCD comes to act as a descriptor for benign qualities and preferences such as an appreciation for order and cleanliness.
“People may just be trying to relate [by focusing on] perceived commonality,” suggests Fatima Tipu, a writer for The Atlantic. The “de-pathologization” of OCD may, in some ways, speak to the way OCD symptoms do indeed exist on a spectrum of normal human thought and behavior; its symptoms appear to be relatable. But while the impetus behind this search of commonality and desire to make OCD legible to the common viewer may be benign or even positive in intent, the effect can be anything but. As Jeff Szymanski, executive director of the International OCD Foundation explains, “You’re now mixing a distressing psychological disorder with [arbitrary habits and preferences], and when you mix them, you lose the severity of the disorder.”
For people living with OCD, the erasure of OCD as an illness and its reframing as a mere personality trait is a disservice. Rather than acting as simple quirks, the obsessions and compulsions that define the illness can leave you in profound distress and prevent you from engaging in meaningful relationships, work, and everyday activities. Unfortunately, people with severe OCD often struggle to find effective therapeutic interventions in order to create relief from painful symptoms.


